cove
PROJECT DESCRIPTION
COVE
A network of neighborhood productive spaces designed with its membership in mind
CHALLENGE: The new startup received backing to build out a pilot space, and additional locations around D.C. neighborhoods, prove its concept, grow its membership, and focus on reaching out to surrounding hyper-local neighborhoods as well as the city-wide community.
RESULTS:
- Four unique themed launch parties, including partnerships with numerous neighborhood businesses
- Successful launch into the market resulting from effective branding, media outreach and marketing
- Created a network of hyper-local influencers and targeted locals that resulted in up to 500 RSVPs per launch event
- Significant number of profile pieces for cove and its founder on each launch, company growth and subject-focused articles placed
- Speaking opportunities for the cove team
- Cove listed as “company to watch for” in a variety of outlets for its growth potential
- Garnered city-wide excitement for the brand
“SilverStrategy has always been a trusted and reliable partner for cove. They helped us launch into the marketplace, creating a strong presence in local media, and assisting us in rapid growth within the region.”
– Adam Segal, Founder & CEO, cove
