Getaround
PROJECT DESCRIPTION
GETAROUND
Silicon Valley-based startup, known as “the Airbnb for car sharing”
CHALLENGE:
How to penetrate the D.C. market, stand out in a community with many competing transportation options, target the correct demographic, and successfully launch into its first East Coast city.
- Company’s biggest opening to date, as well as the region’s largest launch event ever, with over 2,000 attendees
- Over 100 cars registered on the app, which boasted 10,000 users within the region over the first few months
- Partnerships created with numerous organizations, leading to access of target demographic-focused databases in the tens of thousands
- Over 60 news impressions, blanketing the city’s media waves
- Dozens of successful organizational partnerships created, along with access to new relationships with influencers, legislators, and the Mayor’s office
- The best year for Getaround yet, with revenue doubling into the tens of millions of dollars, making this a popular city for the startup
“SilverStrategy managed a hugely successful campaign for our launch in the D.C. area. Their understanding of the local media landscape and ability to connect us with our target audience was essential to our success. Tara opened valuable doors and made sure our presence was highly-profiled with local media.”
– Jessica Scorpio, Founder & VP Marketing, Getaround
