Surprise Ride

Project Details

CLIENT Surprise Ride

DATE February 6, 2016

IN Clients

SKILLS

LINK http://surpriseride.com

PROJECT DESCRIPTION

SURPRISE RIDE

The “World In A Box,” a monthly e-commerce subscription based gift set for kids

CHALLENGE: Founders to be profiled on the ABC show, Beyond the Tank, as a follow-up to their Shark Tank segment. Additionally, the show was rescheduled numerous times after promotion and after local screening party invites went out to accommodate. A new game plan was needed.

RESULTS:

• Screening became buzz-worthy debate watch party covered by the media and positioned Surprise Ride among community leadership
• Massive startup celebration and community debate watch to include tech community, CEO’s, financiers, government staffers, and other influential community members
• Over the surrounding months, Surprise Ride boasted their strongest quarter, with sales tripling from the previous year

“The SilverStrategy team is dedicated, proactive and a real pleasure to work with. Tara has a true knack for creating and telling a good story. Through every step of the way, their team was on it, and dealing with real time issues as they occurred. From our event planning to our PR efforts, they always give us 100% no matter what we needed!”

– Rosy Khalife, Co-Founder & COO, Surprise Ride